NYC chip-punk band Anamanaguchi has been pretty active, though a bit under the radar, for a few years. They were tapped to score the soundtrack of the Scott Pilgrim vs. The World video game back in 2010, then they kicked back to work on new material, tour around meatspace, and probably, like, play a ton of Atari. The new material was then compiled for their upcoming LP (Endless Fantasy, out this Spring), and they dropped a video for the first single, “Meow,” earlier this year. The band claims the sounds were mostly created with a Nintento NES console and an old Gameboy, but the catchy 8-bit whirlwind only barely obfuscates some driving, distorted guitar riffs and a relentless punk rhythm attack. The song has got them some indie music traction already, from an appearance on The Chris Gethard Show a few weeks ago, to an upcoming SXSW stint/international touring, and now the track has been picked up by Oreo (yeah, that Oreo) for a marketing/commercial campaign. The music video couldn't be a better fit for the song, too: an overload of nostalgic, blocky videogame imagery as the bandmates navigate a hyperreal day at the Arcade. Check it out below: