If you haven't heard the uproar already, Paris Hilton had her debut "DJ" gig Saturday June 23 at the Pop Music Festival in Sao Paulo, Brazil. In addition to her train wreck of a "performance", the heiress party-girl has also announced that she plans to continue with her endeavors.

Like a cocky talentless athlete who decided to jump into the shark tank with the major players, she has single handedly made herself the laughing stock of this niche genre and the music media seems to be at a consensus: what is happening to this generation? Mixmag had a headline in May that read "PARIS HILTON ANNOUNCES DJ TOUR (YES, REALLY)" while SPIN Magazine quotes "As much as it pains us here at SPIN, it seems Paris Hilton is not kidding around about this music thing."  Hipster Runoff, a blog dedicated to high-minded hipster criticism, obviously had a field day with this news and to type "Paris Hilton" in the search bar on Twitter and hit enter, you will find a timeline strewn with sexual euphimisms, "lolz", and jokes about how the end of the world must really be approaching.  Scattered across the internet are informal obituaries dedicated to the death of dance music.  Fans are saddened by the soon splitting of Swedish House Mafia and speechless as they stop watching the Paris Hilton footage only 30 seconds in (that's a first.)  Oddly, a couple good reviews of her show in Brazil exist which means clearly the reviewer was either one of two things: tone deaf or did not attend/see any footage of the actual show.   

DJs with actual talent across the world are posting on social media sites and conjuring memes to voice their disgust with this abomination.  In 2011, Hilton claimed her goal is to become the "most powerful female house music DJ of all time," better yet -- prepare to grasp at your hair and shake your head -- "the queen of house music."  In the short amount of footage released, she exhibited no actual talent of doing any type of mixing, or anything at all for that matter.  There was an undeniable pitch problem not to mention at 0:57 you see someone conspicuously sneak up to adjust the mixer for her.   

Is this the end of all that was great about this genre?  Perhaps, or maybe it's just an end of an era.  This is more then a beautiful genre being destroyed by it's overpopular mainstreaming because people would actually have to like some of these acts that are ruining it.  But it is the flashy pink diamonds and talentless avant garde of a self-entitled "princess" that is giving a bad look for the artists who have helped build this movement that now has a deteriorating meaning.

Although dipping her hips "sexily" and reaching her hands up to produce excitement may be a typical Friday night in her world, it is by no means a DJ career.  Not to mention she never actually touched the turntables once.