Yeasayer emerged in 2007 with their widely heralded debut All Hour Cymbals, an album that
showcased a wonderfully experimental streak.
Their brand of neo-psychdelia paid off in a big way and the Brooklyn
trio was able to reach a wide range of the indie audience. They returned in 2010 with Odd Blood, which found them going off in
a totally different direction winding up with a miasma of sounds all crammed
together. It was clear after two records
that Yesayer were a band in search of their identity, and on their third LP, they bring in another completely different set of ideas that does little to
connect their work of the present with what they’ve done in that past.
Fragrant World is
the sound of a band that isn’t boring, but at the same time has yet to pick a
coherent direction to head. This lack of
decisiveness makes for a record that tries to say everything at once, but
doesn’t say a whole lot of anything when it comes down to it. One thing is certain; the band that wowed
crowds and critics with their adventurous take on psychedelic rock in 2007 has
all but faded away.
This time around these Brooklynites have made electro pop
the order of the day. From start to finish, you’re unlikely to hear anything but
electronics, and the band has, for the most part, aimed for the dance
floor. This isn’t necessarily a bad
thing, opening track ‘Fingers Never Bleed’ could easily get bodies in motion,
and ‘Longevity’ features Chris Keating’s best vocals on the album, his high
pitched tone playing well with the deep beats swirling beneath him.
For the most part though Yeasayer have tried to do too much
on Fragrant World. Lead single ‘Henrietta’ comes across as
seasick science fiction and doesn’t offer a lot to lure the listener in, while
tracks like ‘Devil and the Deed’ and ‘Demon Road’ are filled to the brim with
sound, and are more abrasive than they are enticing.
The most frustrating thing about listening to Fragrant World is knowing that Yeasayer
aren’t short on ideas, they just don’t seem to be able to focus when the time
comes. There could be several albums
worth of material contained throughout the course of the record, and maybe even
in one song. The messy pop music they’ve
come up with here is a disappointment but still shows off a talented young
band, perhaps as they get older and put more time in the studio they’ll find a
way to contain themselves and hit on their strengths.
Grade: C

I haven't heard the new album yet but this track is terrible.
I like this song Jon, but it sounds like Bobby Brown's Ghost Busters song.