Little to no company surpasses Apple’s branding power, especially when it comes to launching fairly unknown records through the infamous iPod commercials. Willy Moon joined the long list of artist’s endorsed by the tech company late last year and has been gaining international traction ever since. His debut album, Here Comes Willy, is hoping to garner mainstream success from the recent commercial endorsement coupled with his revived vintage rock’n’roll and pop sound.
Willy Moon is a 23-year-old New Zealand native who decided to follow his aspirations of joining the music industry by moving to London at the age of 18. His music style resembles a lost and decades past, crooning genre while his fashion style similarly reflects 1940’s dress up attire. His first single from late 2011, titled “I Wanna Be Your Man,” was a blazing start that can be described as a mix of highly energized synth-pop, classic rock’n’roll jiffs and agile electronic beats. The first impulse this song induces from the vocals, vitality and lyrics of Willy Moon is a retro vibe that’s reminiscent of 1950’s Buddy Holly. However, the music has been brought to speed with the technological advances that come from over six decades of electronic enhancements.
The lead single and Apple endorsed track used recently, “Yeah, Yeah,” is a front-runner from the album. This song is a perfect example of the enthusiasm and innate sincerity that Moon is able to carry across his music. It is easily his catchiest song and features a fast moving chorus and rhythmic sensibility that make it an ideal track for radio play. “Get Up” is the opener to the album and it showcases a meticulous hip-hop beat fused with mild strings and Moon’s old-fashioned vocal talent.
The album for the most part enjoyable, but is flawed in a couple of ways. Lyrically, there is nothing differentiating his words to any of the other generic pop icons out there. Some of the choruses across the album are catchy, but there are several instances where his words make little impact and aren’t able to highlight the type of prolific lyricist he is capable of being. The other criticism is that he needs to be more conscious with his music as one of his songs is drawing attention for slightly “copying” a previously released Kayne West song, “Jesus Walks.” All things considered, Here Comes Willy is a propitious introduction for a young artist and offers quite a bit of promise for his future music as long as he draws more meaningful lyrics and original sounds.
Grade: B
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